Asian online gaming firm Dafabet has been unveiled as the title sponsor of the 2014 edition of snooker’s Masters tournament. Financial terms of the deal were not disclosed.
“We are delighted to bring Dafabet on board as title sponsor for what is one of the highlights of the sporting calendar. The Masters has such a special feel to it because it’s an elite field and the tournament has a rich history going back to 1975,” said Barry Hearn, the chairman of World Snooker.
“Dafabet sponsored the Players Tour Championship Grand Finals last season so they are aware of the massive global audience they can reach out to through snooker. The Masters will provide tremendous worldwide exposure for their brand.”
Dafabet’s managing director of online betting and gaming, Dimitris Karatzas, added: “We’re very proud to be title sponsor of such a recognised and traditional event of the sporting year. We are all looking forward to what is bound to be a tournament of the highest quality that will be viewed worldwide, such is the following of Snooker.”
